What we learn watching millions in ad spend
Platform risk, account strategy and what actually changes approval odds. Written by the team that deals with it daily.
DV360 Access in 2026: Agency Seats, Minimum Spend and DV360 vs Google Ads
Why DV360 is not self-serve, how to get access without an enterprise contract, what the real minimum spend is, and when a DSP beats Google Ads for performance campaigns.
Google Ads Agency Accounts: MCC, Invoiced Billing and Verification in 2026
How Google Ads agency accounts differ from an MCC you open yourself, what invoiced billing and a credit line change, why verification and su
Bing Ads Agency Accounts: The 2026 Guide to Microsoft Ads at Scale
What a Microsoft Ads (Bing) agency account is, why the network is worth the setup, how agency-tier billing removes spend limits, what it cos
Facebook BM vs Ad Account vs Agency Account: The Differences Explained
Business Manager, ad account, and agency account are three different layers of the same structure, and which one you run on decides your spe
How to Choose an Agency Ad Account Provider: A Media Buyer's Guide
A media buyer's framework for vetting agency ad account providers, with a 10-point checklist, the red flags that mean walk away, and how pri
Meta Agency Ad Accounts: The Complete 2026 Guide for Media Buyers
What Meta agency ad accounts are, how whitelisting and trust tiers work, who they are for, what they cost, and how to vet a provider before
Zmatic 2.0: Zero Setup Fees, Lower Commissions, More Value at Every Tier
Let’s skip the grand intros and get to it. Ordering new ad accounts with Zmatic is cheaper, faster, and safer, and it gets better the more y
Outbrain vs. Outbrain DSP: Which One Performs Best?
Don’t let Outbrain and Outbrain DSP confuse you! Their names seam similar, but they are quite different! Here’s a detailed comparison.
No impressions, clicks or conversions: a guide to fixing Facebook ads
Analyze Meta campaigns step by step with this detailed guide. Here are solutions for when there are no impressions, reactions or conversions
How To Launch Native Ads In DV360
DV360 offers programmatic native ads. Follow these 5 steps to create a native advertising campaign in DV360.
What Is Programmatic Advertising?
Programmatic advertising might seem complicated, but once you get key terms and processes explained, it can become your best friend.
Recap: Affiliate World Europe 2024
Affiliate World Europe in Budapest brought together professionals in affiliate marketing to connect, learn and share. Read what it was like!
Why Agency Ad Accounts Are Essential for Success in All Verticals
The choice of ad accounts can play a key role in your campaign’s success. Look at how agency ad accounts help campaigns be effective and sca
Meet Zmatic at Affiliate World Europe
Meet Zmatic at Affiliate World to find out more about agency accounts, discuss collabs and partnerships and find best-matching accounts for
Mostly Asian Platform for a US Campaign? Bigo Ads Case
An interesting case when Bigo Ads was used to gain a US audience. The results were impressive! Read our blogpost for more details.
Why Attend an Affiliate Marketing Conference?
What’s the use of attending an affiliate marketing conference? Read this blogpost that came as a result of years of attending industry confe
More Than a Supplier of Agency Ad Accounts
A quick look at Zmatic, one of the biggest provider of agency ad accounts. Here’s all you need to know before scaling your campaigns with Zm
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