Criteo is a robust commerce platform for e‑commerce and retail media campaigns that combines retargeting, customer acquisition, and retail media in one place. It is particularly strong in dynamic retargeting and unified DSP capabilities. A few of our clients claim that remarketing in Criteo is better even than FB remarketing and confirm that CTR and conversions are among the best on the market.
Criteo’s foundation is the Shopper Graph, a proprietary commerce data asset. It draws from 35 billion daily browsing and transaction events and covers 72% of all online shoppers globally.
Shopper Graph
The Shopper Graph aggregates anonymised shopping signals from 17,000+ ecommerce sites, 200+ retailers, and thousands of publishers. It tracks over 120 shopping intent signals across 740 million active daily shoppers. This gives Criteo’s bidding engine a detailed view of purchase intent at a scale few platforms can match. For advertisers in consumer e-commerce, it means retargeting can reach a high proportion of site visitors wherever they browse.
Retargeting
Criteo’s dynamic retargeting personalises ads at the individual level. The platform pulls live product data from an advertiser’s feed. It generates ads that reflect each user’s browsing history, cart activity, and purchase behaviour. Abandoned cart recovery re-engages users who left without completing a transaction. Ads adjust in real time as the product catalog and pricing change.
Customer acquisition
Criteo uses lookalike modelling to reach new audiences who share characteristics with existing customers. Commerce Audiences draw on the full Shopper Graph to find users with relevant purchase intent in a given category. This applies the same commerce data that powers retargeting to prospecting and acquisition objectives.
GO campaigns
GO is Criteo’s cross-channel campaign tool. Criteo opened it to self-serve advertisers in March 2026. It runs campaigns across display, video, and social from a single setup. Campaigns that include social placements through GO deliver more than 20% higher ROAS than those that exclude them. The tool targets SMBs and growth-stage brands who want AI-managed campaigns without complex setup.
Publisher reach
Criteo places ads directly on 4,000+ publisher websites. Direct integration means Criteo inventory gets priority placement on premium editorial and media sites before it goes to open auction. The platform works on CPM and CPC and serves advertising traffic in over 100 countries worldwide, spanning North America, Europe, Asia‑Pacific, Latin America, and more.